Why every website needs a cookie consent solution (GDPR explained)

If your website uses cookies, you need a cookie consent solution. In the EU this is required by law. GDPR and the ePrivacy Directive both apply.

Cookies are not just tracking cookies. Analytics, embedded videos, maps, chat tools, and A/B testing tools also place cookies. If these cookies process personal data, you must ask for consent first.

A proper solution like Diffuse Cookie Notice helps you stay compliant.

What GDPR says about cookies

GDPR requires a legal basis to process personal data. For most cookies, that legal basis is consent.

Valid consent must be:

• Freely given
• Specific
• Informed
• Unambiguous

This means no pre-checked boxes. No tracking before consent. And no unclear banners.

What happens without proper consent

Many websites still load Google Analytics or marketing pixels before consent. That is a GDPR violation.

This can lead to:

• Fines from regulators
• User complaints
• Loss of trust

Enforcement is active across Europe. Cookie compliance is no longer optional.

Why a cookie consent solution helps

A cookie consent solution:

• Blocks cookies until consent is given
• Stores proof of consent
• Lets users change their choice
• Keeps your setup compliant

Trying to manage this manually is risky. Using a dedicated tool like Diffuse Cookie Notice reduces legal and technical problems.