Google Consent Mode v2: what it means and why you need consent now

Google Consent Mode v2 is required if you use Google Ads or Google Analytics in the EU.

Since 2024, Google enforces stricter consent rules to comply with GDPR and the Digital Markets Act.

If you do not meet these rules, Google can limit or disable features.

What is Google Consent Mode v2

Consent Mode v2 sends consent signals to Google about:

• Analytics storage
• Ad storage
• Ad user data
• Ad personalization

These signals tell Google what it is allowed to do.

What happens without valid consent signals

Without proper consent:

• Ads may stop running
• Conversion tracking can break
• Analytics data becomes incomplete

Google now requires a real consent setup. A simple banner is not enough.

Why you need a cookie consent solution

You cannot use Google Consent Mode v2 without a proper consent tool.

A cookie consent solution:

• Integrates with Consent Mode v2
• Sends correct consent states
• Updates consent when users change settings

This is exactly what Diffuse Cookie Notice is built for.

Common mistake

Many sites show a banner but still load Google scripts before consent. This breaks both GDPR and Google rules.

A real solution blocks scripts until consent is given.